The fat portion of the speck had an almost lardo texture and mouth feel. The speck, however, was the star of the whole muscle offering and had tremendous flavor and was expertly crafted. We were expecting a bit more richness to the coppa and that deep meaty flavor that’s associated with the shoulder and neck of the pig The lomo because it’s made from the loin (a less fatty cut) was the least flavorful of the whole muscle cuts and had a high salt content almost obscuring the natural flavor of the high quality meat. Putting together a gourmet snacking experience just got significantly easier for consumers, thanks to Olli Salumeria’s line of Olli Snacks. The meat itself was of high quality and still young (that is to say, it flaked easily after cutting). The sweet coppa or cappicolo was nicely marbled (leaning on the fatty side) and had a nice balance of salt and spice. Our reaction to the whole muscle product was positive across the board. All of the product was sliced fresh and eaten immediately thereafter (the product was stored in a cool basement.
The Olli product is nicely packaged in individually vacuum sealed plastic bags (the salame was whole and uncut while the whole muscle products were cut for us in sample sizes). The entire Scordo family recently sampled both the Olli whole muscle and salame offerings and what follows are our wholly unscientific observations based on both our experience making salumi in Calabria (small scale family production) and also sampling countless offerings both in the United States and Italy. Salame Norcino (made with white pepper).Salame Napoli (made with a blend of various spices).Salame Molisana (made with garlic and black pepper).Salame Calabrese (made with cayenne pepper and paprika).Lardo (the fat cap of the loin) – did not sampleĪnd are all hand trimmed, utilize natural casings, and slow cured at low temps.Guanciale (the jowl cut) – did not sample.Pancetta (the belly cut) – did not sample.Coppa (the shoulder or neck cut, but Olli’s version comes from “cellar-trimmed butt”).Speck (ham which is smoked with black pepper).Olli produces both whole muscle and salame products in brand new facilities. Oliviero is a 4th generation Italian salumiere (fancy Italian talk for salame maker) who’s privy to his family’s 160 year old recipes (Olli is no start up company). The Virginia based Olli Salumeria Americana is, indeed, the laudable salumeria founded by Oliviero Colmignolli. And If the same company decides it’s going to raise it’s own heritage hogs in an antibiotic-free (and soon to be organic and nitrate free) open pasture environment, then the salumi company should be praised. They have also been named Whole Foods New Vendor of the Year – a special distinction, very rare for such a new company.Any time a new salumi company decides to open shop in the United States it’s cause for celebration. They have also received widespread press coverage in Bon Apetit, The New York Times, Wall Street Journal and others. In the short space of under 1 year, Olli products are sold in over 1000 locations, nationwide, including Williams-Sonoma, Whole Foods, Wegmans and more. “The beautifully rendered O’s by artist Roger Xavier, combined with contemporary typography and vibrant, nontraditional colors came together to encapsulate what Olli Salumeria is all about.” “They swiftly found a way to convey the values of our salumi: a hybrid of old and new, old-school Italian salumiere and modern American food culture of sustainably-farmed, ‘real’ food. It was immediately clear that Yael and Reuben at Miller Creative just ‘get it.’ “After two agencies failed to meet our expectations, we called upon Miller Creative to create a brand name and identity for our salumi start-up. We provided: naming, brand identity/logo, website, salumi packaging design, stationery, trade show signage, point-of-sale display, shipping case, marketing collateral and sales presentations. We worked on Olli’s brand identity and packaging from the ground up. Pork, Sea Salt, Contains Less than 2 of the Following: Turbinado Sugar, Natural Flavoring. Since the brand launch just over a year ago, they’ve outpaced competitors in over 1000 stores their products are sold in (including Whole Foods, Wegmans and Kroger). Olli Salumeria Napoli Applewood-Smoked Salami 4 oz Ingredients. Olli Salumeria makes dry-cured salumi in Virginia based on old-world 160-year-old recipes, using state-of-the-art production methods to replicate authentically Italian salumi here in the US.
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